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This behavioral shift creates a new visibility challenge. Your content might rank perfectly on Google, but if it's invisible to AI models when they're formulating answers, you're missing an enormous and growing segment of potential traffic. The users who discover information through AI tools never even see your traditional search rankings because they never visit a search results page.
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"It's much more likely that you win the lottery than that you get impacted by this piece of space debris," Stijn Lemmens, a senior analyst at the European Space Agency, said.
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